Executive Programme in Strategic Digital Marketing with MarTech & AI
Modern marketing leadership — digital strategy, performance and content engines, marketing technology, and the AI tools reshaping the discipline.
Who should attend
Marketing professionals building full-funnel digital capability, from performance marketing to MarTech stacks and AI-assisted campaigns.
What you will learn
- Full-funnel digital marketing strategy
- MarTech stack design and attribution
- GenAI in content and campaign workflows
- Marketing analytics and ROI measurement
The IIM Lucknow classroom
Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate and become eligible for Executive Alumni benefits.
How to apply
Through the Institute
Send an enquiry to the programme office and the team will guide you through nomination and admission.
Through Our Marketing Partner
This programme is delivered with Imarticus Learning. You may also apply through the partner's programme page, where their admissions team will guide you.
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