MarketingBlended

Executive Programme in Data Driven Product Management

Product management taught the IIM way — discovery, metrics, experimentation, product strategy and stakeholder leadership, grounded in data.

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Who should attend

Product managers and aspiring CPOs building the analytical and strategic muscle of modern product leadership.

What you will learn

Product discovery and roadmapping
Metrics, A/B testing and analytics
Product strategy and monetisation
Capstone product case with faculty review

The IIM Lucknow classroom

Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate and become eligible for Executive Alumni benefits.

How to apply

Through the Institute

Send an enquiry to the programme office and the team will guide you through nomination and admission.

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Through Our Marketing Partner

This programme is delivered with Emeritus. You may also apply through the partner's programme page, where their admissions team will guide you.

Visit Emeritus's page ↗

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