Executive Management Programme in Sales & Marketing Leadership
From quota-carrier to revenue leader — go-to-market strategy, key account management, sales force design and integrated marketing leadership.
Who should attend
Sales and marketing managers stepping into leadership roles that own revenue strategy and go-to-market design.
What you will learn
- Go-to-market and channel strategy
- Key account and B2B sales leadership
- Sales force design and incentives
- Revenue analytics and forecasting
The IIM Lucknow classroom
Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate and become eligible for Executive Alumni benefits.
How to apply
Through the Institute
Send an enquiry to the programme office and the team will guide you through nomination and admission.
Through Our Marketing Partner
This programme is delivered with Imarticus Learning. You may also apply through the partner's programme page, where their admissions team will guide you.
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