Developing Strategic Mindset for Sales and Marketing Leaders
Help sales and marketing leaders think strategically — markets, competition, positioning and aligning teams to long-term goals.
Who should attend
Marketing, sales and product professionals building customer-centric, data-informed growth.
What you will learn
- Customer insight and segmentation
- Marketing and sales analytics
- Channel, pricing and go-to-market strategy
- Cases from Indian markets
The IIM Lucknow classroom
Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate, and attendance counts towards Executive Alumni status.
How to apply
Through the Institute
Register directly on the IIM Lucknow MDP portal, or send an enquiry and the programme office will guide you.
Corporate Nominations
Sending colleagues from your organisation? Nominations of five or more participants qualify for group benefits.
Nominate ParticipantsRelated programmes in Marketing
Admissions OpenMarketingAI-Enabled Product Management and Marketing
How AI is changing product management and marketing — from customer discovery and personalisation to launch and growth.
- Duration
- 3 days
- Dates
- 9–11 Oct 2026
- Fee
- ₹59,000 + GST
- Campus / Mode
- Lucknow & Noida
View programme
Admissions OpenMarketingData-driven Leadership: Marketing analytics for seniors
Marketing analytics for senior leaders — asking the right questions of data and turning insight into marketing strategy.
- Duration
- 3 days
- Dates
- 15–17 Oct 2026
- Fee
- ₹59,000 + GST
- Campus / Mode
- Lucknow
View programme
Admissions OpenMarketingMarketing Reimagined with AI
Where AI is reshaping marketing — generative content, personalisation, customer analytics and the new marketing workflow.
- Duration
- 3 days
- Dates
- 8–10 Oct 2026
- Fee
- ₹59,000 + GST
- Campus / Mode
- Lucknow
View programme