Analytics for Effective Marketing Decision
Marketing analytics for better decisions — customer data, segmentation, campaign measurement and marketing-mix analysis.
Who should attend
Marketing, sales and product professionals building customer-centric, data-informed growth.
What you will learn
- Customer insight and segmentation
- Marketing and sales analytics
- Channel, pricing and go-to-market strategy
- Cases from Indian markets
The IIM Lucknow classroom
Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate, and attendance counts towards Executive Alumni status.
How to apply
Through the Institute
Registration for this batch has closed. Enquire to hear about the next batch.
Corporate Nominations
Sending colleagues from your organisation? Nominations of five or more participants qualify for group benefits.
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