Agri-input Marketing Strategies
Marketing strategy for seeds, fertilisers, crop protection and farm equipment — reaching India's farmers through the right products, channels and extension networks.
Who should attend
Managers in agri-input, food processing, rural finance and agribusiness firms, and professionals from cooperatives and government agencies.
What you will learn
- Agri value-chain economics and market structure
- Rural marketing and channel strategy
- Risk, pricing and policy in Indian agriculture
- Case discussions drawn from Indian agribusiness
The IIM Lucknow classroom
Sessions are anchored in the case method and taught by IIM Lucknow faculty, with business simulations, group work and peer learning drawing on the experience in the room. Participants who complete the programme receive an IIM Lucknow certificate, and attendance counts towards Executive Alumni status.
How to apply
Through the Institute
Register directly on the IIM Lucknow MDP portal, or send an enquiry and the programme office will guide you.
Corporate Nominations
Sending colleagues from your organisation? Nominations of five or more participants qualify for group benefits.
Nominate Participants